Music video by The Mighty Mighty Bosstones performing The Impression That I Get. (C) 1997 The Island Def Jam Music Group

• 600 VIP ticket/album bundles sold in 25 min. from MMB’s website.  Average price:  $40.00
• 2,800 fans redeemed promotional codes for free music
• 7,000 new Facebook fans added (100% increase)
• 5,000 new contacts added to fan list including sales and demographic info
• 4,000+ units sold of new album

October 2009

• Start promoting via Facebook, MySpace and website, offering free track of a new song, and teasing the new album.
• Use redemption codes to track three different giveaway campaigns (via email and download cards).
• Start recapturing fan contacts through website and Facebook.
• Set up VIP offer to hard core fans for special presale bundle of new album with ticket to upcoming holiday shows in Boston ($50-$100 price point).
• Oct 31 (Midnight) – Message sent to “VIP” list.  Ticket presale bundles up for sale on website for three Hometown Throwdown shows. 

November 2009

• Nov 1st – General ticket sales for HOB shows go on sale.
• Public pre-sale of new album available at website and on Facebook MyStore.
• Added a 4th show after original three sell out, blast to email list and Facebook.

December 2009

• New album ships to major retail outlets.
• Special bundles with vinyl album offered exclusively on website.
• Appearance on Jimmy Kimmel live.
• Shows at House of Blues and Middle East in Boston.  Over 8,000 people attend.

Nimbit Platform tools used: 

Nimbit MyStore for Facebook, nimbitSkin storefront, download cards, promo codes, redemption widget, print and manufacturing services, nimbitRetail+ account ($20/month)